Marumba

Owner/Web Developer

September 1995 - Present

As the owner and lead consultant at Marumba, I’ve delivered end-to-end marketing operations solutions for clients by combining technical expertise with strategic marketing execution. In addition to developing custom websites and CMS platforms, I specialize in implementing and optimizing marketing automation systems such as Marketo, Eloqua, and Salesforce to support lead generation, segmentation, scoring, and campaign performance tracking. I work closely with clients to align web and marketing strategies, build integrated digital ecosystems, and deploy data-driven campaigns that increase engagement and ROI. My services include SEO/SEM strategy, paid media management, marketing analytics implementation using Google Analytics and Google Ads, and the creation of high-performing landing pages and email templates. I also build and maintain websites using platforms like WordPress, Drupal, Wix, Shopify, Squarespace, and GoDaddy—ensuring seamless integration with CRMs and MarTech tools to support scalable marketing operations.

Blue Yonder (formerly JDA Software)

Senior Web Deverloper/Webmaster

September 2006 - February 2023

As lead developer, successfully led the design, development, and maintenance of Blue Yonder's (formerly JDA Software) customer-facing websites, including the implementation of a new Web system architecture on jda.com, which decreased development time, shortened maintenance cycles and increased qualified leads for JDA/BY. Responsibilities include managing the corporate website, partner portal, event websites, as well as various internal web applications. Key projects include integrating the corporate website with Salesforce and utilizing contact and account information for known website users. Also solely developed an event administration system for multiple corporate user conferences, managing event websites, registration, session scheduling, meeting scheduling, and employee scheduling for a 2500-person user conference. Over the years, the tool processed 24,000 registrations, collected nearly $12m, scheduled 3000+ sessions, and 11,000+ client meetings. Created a task tracking application to manage the release cycle task administration for JDA's 150+ software products, encompassing almost 500 tasks for product GTM and involving 500+ employees.

From a marketing operations standpoint, the last few years led the administration and development of various 3rd party applications including Salesforce, Marketo, Sitecore, Eloqua, and 6sense. Owner of MarTech stack. As a Marketo admin, worked with the Demand Gen and ABM teams to create landing pages and email templates and used these templates to build various assets. Tracked and reported on these campaigns and suggested necessary changes to improve performance. Led team to develop the B2B marketing strategy and sales funnel used for lead generation using SalesForce and Marketo. Started a project to combine all marketing data into a single Datalake for reporting. Developed and administered the social media presence for the company (Facebook, X, LinkedIn) as well as implemented Google Analytics and the Google AdWords programs.

Lumension Security (formerly PatchLink)

Webmaster/Senior Developer

Led the full development, functionality, and maintenance of PatchLink.com, transforming the static site into a dynamic ASP/SQL-driven platform. Key achievements include building a Partner Portal, a custom CMS, and managing SEO/AdWords strategy that achieved a No. 1 organic ranking for "Patch Management."

Vcommerce (formerly Vstore)

Senior Web Developer

Designed and maintained Vstore/Vcommerce eCommerce storefronts, overseeing client integrations (both hosted and embedded) to ensure seamless functionality. Also managed all development and maintenance of the corporate websites Vcommerce.com and Vstore.com.

Insight

Senior Web Developer

Managed all maintenance and enhancements for ecommerce website Insight.com, supporting a catalog of over 10,000 computer products and facilitating multi-million dollar e-commerce sales. Utilized a proprietary site-building language to ensure scalability and performance.

• Web Development
• E-commerce
• SEO/SEM
• Google Adwords/PPC
• Google Analytics (G4)
• Digital Marketing
• Marketing Operations
• Project Management
• User Experience (UI/UX)
• Web Strategy

James Madison University

BBA, Productions Operations Management

HubSpot Academy: AI for Marketers

Google Digital Marketing & E-commerce Professional Certificate (In Progress)

Google Adwords Search Certification

Google Adwords Display Certification

Google Analytics Certification

Learning PPC with Google Ads

Online Marketing Foundations